INTO THE WILD
AW17
For the Winter ph3 collection of November-December, nature's call served as my muse, compelling a desire to reconnect and revere its raw beauty. This vision was brought to life through a photoshoot meticulously orchestrated on a shoestring budget. Every detail, from the concept to the model selection, was shaped by my hands. I provided clear directions for the makeup and hair, striving for an effortlessly natural look, and personally oversaw the styling. The collection is punctuated with striking snake skin prints and edgy graphics, juxtaposed against leather-esque plastic prints and empowering slogans. Navigating the pricing landscape to compete with giants like Primark was no small feat, but it's challenges like these that fuel innovation.